Investment & Advisory
Retail
What do we do?
We partner with brand and designers tailoring our services to meet the unique needs of each brand, Beyond India ensures a holistic approach that fosters growth, preserves creative vision, and maximizes global impact.
Case Study:
They asked us “how can we transform our brand positioning into the European Market” So, we helped them do it.
Expanding an Indian Luxury Fashion Brand into European Markets
Brand Profile
A high-end Indian fashion brand specializing in contemporary ethnic wear with modern silhouettes, known for its intricate craftsmanship and sustainable practices. The brand has a loyal domestic customer base and is now seeking to expand internationally.
Services Applied by Beyond India
Market Entry Strategy
We conducted market research to identify the Middle East, UK, and Europe as key regions for expansion based on demand for luxury ethnic wear among affluent, diaspora, and fashion-forward audiences.
-
Localization Tactics: Advised on adapting certain product lines (e.g., lightweight fabrics and muted color palettes for Middle Eastern tastes).
-
Rollout Plan: Recommended a phased approach:
-
Middle East (starting with Dubai and Doha).
-
UK (flagship store in London’s Knightsbridge district).
-
E-commerce focus in Europe, complemented by strategic pop-up stores in Paris and Milan.
-
Brand Positioning and Storytelling
We helped the brand position itself as a fusion of tradition and modern luxury, appealing to a global clientele.
-
Storytelling: Created a campaign titled “Weaving Heritage for the Future,” highlighting the artisanal heritage behind each piece while emphasizing its relevance in modern wardrobes.
The Outcome
Definition of target customers, value proposition development, business model validation, business case development and successful transformation into global markets.
Why Beyond India
We were engaged on the back of our strong track record in immersing into the Middle East and UK market, helping them discover what’s possible, developing new propositions and positioning their brand outside of India.
